News Archives - The Spirits Business

Jameson collaborates with Dickies

Georgie Collins — Mon, 17 Jul 2023 11:11:36 +0000

Pernod Ricard-owned Jameson Irish whiskey has teamed up with workwear brand Dickies to launch the Crafted Together campaign.

The Crafted Together campaign sees Jameson and Dickies join forces to ‘connect their communities of modern-day creators’ in 26 markets globally, including the UK, US, Canada, and Asia. The new workwear-inspired collaboration consists of apparel, accessories, and a limited edition Jameson bottle. Brendan Buckley, Jameson global marketing director, commented: “Jameson Irish whiskey was founded in 1780, when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work. Meanwhile, Dickies began its life in 1922 as an iconic, quality workwear brand." Sarah Crockett, Dickies chief marketing officer, added: “Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Crafted Together Jameson x Dickies collection. “Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson whiskey to commemorate our brand stories and most importantly, celebrate our loyal customers.” The multi-piece capsule includes signature pieces such as the ‘iconic’ Dickies Eisenhower jacket, a limited edition Jameson bottle, as well as overalls, beanies, and caps. In addition, a new bespoke graphic, which plays homage to the original Jameson ‘Barrelman’ icon that has been linked to the brand since the 1700s, can be found on select tees and hoodies. To celebrate the global launch of Crafted Together, pop-up stores have opened in New York City and London for friends and fans of the brands to visit and be among the first to shop the collection. Each pop-up offers an immersive experience, complete with bespoke cocktails and the works of local creators. The New York storefront, located at 9 West 8th Street, opened to the public on 14-16 June, while the London storefront, located at Dickies Carnaby Street, opened to the public from 14 June. The campaign’s accompanying creative imagery features creators and makers from the respective communities of both brands wearing the collection. It was shot in Midleton Distillery, Cork, by Dublin-Born, Brooklyn-based photographer Rich Gilligan, who is known for his photographic documentary approach to portraiture and fashion. The resulting creative presents 'a modern-day aesthetic of industrial workwear'. The products in the collection range from US$20-US$80, and are now available to purchase from jamesonwhiskey.com and dickies.com. Earlier this year, Jameson launched a campaign to allow consumers to mark St Patrick’s Day in 'appropriate style'.

Don Ramón takes tamarind-flavoured Tequila to US

Melita Kiely — Mon, 17 Jul 2023 11:08:52 +0000

Agave-based spirits producer Don Ramón has launched a tamarind-flavoured Tequila in the US.

Tequila Don Ramón Tamarindo is made entirely from Blue Weber agave, sourced from Los Altos de Jalisco in Mexico. Ernesto Acuña, marketing director of Casa Don Ramón, said: “While tamarindo has been an iconic flavour in Mexico for a long time, we have seen an increase in consumer interest here in the US, where options are more limited. “We’re eager for customers to try this unique blend of zesty tamarind and the exceptional smoothness of premium Tequila.” The tamarind-flavoured Tequila made its debut in Mexico in 2021. It sits alongside the brand’s portfolio of products: Don Ramón Limited Edition, Platinium, Punta Diamante, and Mezcal Joven. The brand also recently launched a 25th anniversary Tequila, and an extra añejo expression. The tamarind-flavoured Tequila is said to be ‘bright and slightly spicy’ with ‘delicate’ notes of tamarind. The Tequila is recommended served as a chilled shot or in a cocktail. Tequila Don Ramón Tamarindo sits at 35% ABV and is available to purchase from select retailers in the US throughout the following states: Arizona, California, Florida, Georgia, Illinois, Massachusetts, New Jersey, Texas and Wisconsin. In 2020, James Bond star Pierce Brosnan joined Casa Don Ramón as global spokesperson. In June this year, The Spirits Business unveiled the world's biggest-selling Tequila brands, as reported in The Brand Champions 2023. At the start of this year, IWSR Drinks Market Analysis revealed Tequila had overtaken American whiskey by value in the US in 2022. It further predicted that Tequila would overtake vodka as the biggest-selling spirit category by value in the States this year.

Classic Laddie cuts carbon footprint with ‘major’ redesign

Melita Kiely — Mon, 17 Jul 2023 10:22:01 +0000

Islay-based distillery Bruichladdich has revamped the packaging of The Classic Laddie, reducing the single malt whisky’s carbon emissions by 65%.

The new design is 32% lighter than the previous bottle, and is now made with 60% recycled glass. The lighter weight means there will be fewer distribution vehicles on the road, as more bottles can be transported per pallet. Furthermore, the producer has removed the secondary tin, which generated more than 1kg of carbon dioxide alone. Customers had previously been able to opt out of ordering secondary packaging, but this option has now been removed altogether. Douglas Taylor, CEO at Bruichladdich Distillery, said: “As an industry, we’ve become accustomed to believing that single malt Scotch whisky must come with outer packaging as standard. “Where most other spirits travel around the world in just the bottle, the majority of single malts have an elaborate or heavy secondary outer pack. And it made us ask ourselves, why? Secondary packaging is not always necessary, and it’s certainly not sustainable. “The new proprietary Classic Laddie bottle marks a significant step change for Bruichladdich. This is much more than a bottle redesign. It is changing the trajectory for the brand and the way that we operate as a values-led business.” Bruichladdich worked with Glaswegian design agency Thirst to redesign The Classic Laddie bottle. Matt Burns, executive creative director at Thirst, said: “This bold and progressive design and brand identity is emblematic of the role we must all play in taking responsibility for the future of the environment, and provides and opportunity for like-minded purposeful drinkers to connect with a brand that represents what they value. “It’s about leading the way in shifting habits – it proves you don’t need to have secondary packaging to represent luxury, quality, or to be interesting.” The distillery has teamed up with Swiss artist Simon Berger, known for his work with glass. The artist shattered 15 panes of recyclable glass to celebrate the new bottle design. Bruichladdich Distillery has introduced a number of sustainable measures over the years, including the installation of a circulatory heating system on site. Furthermore, the distillery switched to ‘cleaner grades’ of biofuels to cut its carbon footprint. In 2020, Bruichladdich Distillery became the first Scotch and gin distiller to achieve B Corp certification.

Quayside Distillery unveils ‘trio of cellos’

Georgie Collins — Mon, 17 Jul 2023 09:07:43 +0000

Exeter-based Quayside Distillery has released three handcrafted cellos: Limoncello, Naracello and Limecello.

The three liqueur varieties join the English distillery’s growing portfolio of spirits and liqueurs, which includes Coastal Gin and Verbena Vodka. Each liqueur is made with the hand-grated zest of the ‘finest fresh fruit’ by head distiller Tom Cook. George Nightingale, Quayside Distillery owner, said: "These cellos have spent a lot of time in the making, and we are proud to offer a unique, flavoursome experience to our customers with the trio of cellos.” The centrepiece of the collection, Limoncello, is said to offer the drinker a vibrant burst of citrusy lemons, with a ‘tongue-tingling balance of punchy and tangy flavours’. Narancello is produced with oranges, and delivers a ‘sweet and refreshing’ citrus experience, while Limecello is said to capture the essence of freshly picked limes. Described as the perfect apéritif for any occasion, the cellos can be served chilled on their own or mixed with other spirits to form cocktails. By championing a ‘less waste, more taste’ ethos, the distillery said it has minimised waste across production and maximised the full potential of every lemon, lime and orange used. The cellos are each available to purchase for RRP £20 ($26) per 500ml bottle. They are all presented at 22% ABV. To celebrate the launch, Quayside Distillery is offering free delivery to those in the EX1 and EX2 postcodes for a limited time. The Spirits Business has previously explored the consumer perception of liqueurs such as limoncello. Last year, limoncello producer Chelly launched a crowdfunding campaign to raise US$1.07 million to support its US expansion plans. In The Liqueur Masters 2022, several cellos walked away with medals.

Mirror Margarita debuts in Sainsbury’s

Georgie Collins — Mon, 17 Jul 2023 08:52:21 +0000

Ready-to-drink (RTD) cocktail brand Mirror Margarita will launch its signature serve in Sainsbury’s stores across the UK in September.

Created by mixologist Deano Moncrieffe, co-founder of London-based agaveria Hacha, the clear Mirror Margarita is made using Cazcabel Tequila Blanco, mixed with blended citrus oils and malic acid produced naturally by the agave plant. He transformed the venue’s signature Mirror Margarita into its own RTD bottled cocktail brand in 2021. Moncrieffe said: “We have always believed there is a gap in the market for a premium RTD cocktail which is expert led, so people who are time poor but love good quality drinks can enjoy them without any fuss at home. “What’s more, we believe the new product will resonate with people who are already fans of Mexican spirits, but also the innovation behind the recipe with its crystal-clear appearance will intrigue new audiences. The future of cocktail making is here” It is said to create a ‘sweet yet sour’ Margarita that heroes the flavours of agave, with grapefruit notes on the finish. Mirror Margarita joins Sainsbury’s RTD category in a 15% ABV, 500ml format, containing five serves per bottle. Bottles should be kept refrigerated once opened, and will keep for up to 12 months. The brand said it keeps sustainable practices at the heart of its production process, and all outer packaging is eco-friendly. The listing in Sainsbury’s is said to be a continuation of the brand’s long-standing ambitions to bring luxury agave-based spirits to a larger audience. It will be available to purchase from Sainsbury’s stores nationwide and online from 17 September. Mirror Margarita joins Sainsbury’s as part of its Thrive Incubator Scheme, in partnership with Foundervine and Mission Ventures, which was created to support brands founded by Black entrepreneurs. Mirror Margarita was one of nine businesses that took part in the Thrive with Sainsbury’s programme, in which it received an initial grant of £20,000 (US$26,181), one-to-one practical training and group-learning opportunities. The launch into retail will add to the brand’s distribution network, which already sees the cocktail sold directly from both Hacha Dalston and Brixton bars, and its e-commerce platform. The cocktail is also available via wholesale in a 200ml (two serve) format, following a successful collaboration with Bermonds Locke, and is looking to secure hotel listings. The brand was awarded double Gold medals in The Pre-Mixed & RTD Masters 2022, and Gold and Silver medals in The Luxury Masters 2022 for its Tequila- and mezcal-based expressions.

Attorney general sues over ‘illegal liquor shipments’

Melita Kiely — Mon, 17 Jul 2023 08:44:33 +0000

Tennessee attorney general Jonathan Skrmetti is suing six online companies for allegedly selling spirits illegally.

The lawsuit was filed in the US District Court for the Middle District of Tennessee at Nashville. It claims the defendants illegally shipped distilled spirits without a state licence, violating the law under the Twenty-First Amendment Enforcement Act. This is the first time an attorney general has prosecuted a violation of law under this Act. Russell Thomas, executive director of the Tennessee Alcoholic Beverage Commission (TABC), said: “I am very happy that general Skrmetti decided to prosecute this case. “Our agents and staff worked hard to collect the evidence against these bad actors. Too often we find websites operated by unscrupulous individuals willing to deceive consumers.” The allegations follow six separate investigations, during which undercover agents from the TABC bought and received unauthenticated and untaxed spirits from each defendant. The shipments went around the state’s three-tier alcohol licensing system, designed to ‘protect’ consumers in Tennessee by monitoring the production, distribution and retail sales of alcohol. After each investigation, cease-and-desist letters were sent to each defendant, but allegedly, the offenders continued to ship spirits unlawfully. A recent report from the Fraud Advisory Panel revealed fake wine, beer and spirits cost the European Union (EU) €3bn (US$3.2bn) in lost sales annually. Earlier this year, The Spirits Business explored how the global spirits industry is tackling the production of illegal alcohol.

Desolas Mezcal makes moves in the Hamptons

Melita Kiely — Fri, 14 Jul 2023 10:35:43 +0000

Mezcal brand Desolas has formed a plethora of partnerships in the Hamptons ahead of the summer season.

The mezcal brand will feature on cocktail menus at The Surf Lodge, and concepts by the Kissaki Hospitality Group. GG Mirvis, founder and CEO of Desolas Mezcal, said: “With mezcal's on-premise popularity on the rise, we are proud to bring Desolas to these summertime destinations. “Desolas is inspired by the sun, light, warmth and illumination – summer in the Hamptons is just that.” The partnership with The Surf Lodge follows a ‘successful’ ski partnership with the venue’s sister property, The Snow Lodge in Aspen. The mezcal brand will feature in specially crafted cocktails throughout the summer until the end of the season. Furthermore, Desolas will host a series of brand activations and ‘intimate’ events at Kissaki Hospitality Group’s Japanese restaurant, Kissaki in Water Mill, and its East Hampton Japanese-Italian concept, O by Kissaki. Events scheduled by O by Kissaki include its new Disc-O Pitstop Friday series, which will serve a selection of Desolas cocktails. Desolas is a female-founded mezcal brand that is created from Salmiana agave in San Luis Potosi, Mexico. Tasting notes include flavours of citrus, black pepper, and vanilla on the finish. Desolas Mezcal Blanco secured a Gold medal in The Tequila & Mezcal Masters 2023 blind-tasting competition, which was awarded in the 100% Agave Mezcal – Blanco – Artisanal – Salmiana heat.

MGP Ingredients to close Kansas distillery

Melita Kiely — Fri, 14 Jul 2023 09:54:14 +0000

Spirits producer MGP Ingredients will close its distillery in Kansas due to headwinds facing its grain-neutral spirits.

The distillery, located in Atchison in Kansas, US, was making grain-neutral spirits and industrial alcohol. It is expected to close in January 2024, the company said. MGP Ingredients said the decision had been made to ‘address profitability headwinds’ associated with its grain-neutral spirits and industrial alcohol products within the firm’s ‘Distilling Solutions’ sector. However, the company said it would continue to operate and invest in its Ingredient Solutions business in Atchison, including the planned US$16.7 million texturised protein facility that is due to be ready by the end of the year. David Colo, president and CEO of MGP Ingredients, said: “After careful deliberation, we have concluded that the closure of our Atchison distillery is a necessary step to further align the product categories we participate in and their supporting operations, consistent with our long-term strategic objectives. “The additional supply of grain-neutral spirits and industrial alcohol that has entered the market during the past few years has had a meaningful and structural impact on the market. “Combining these market factors with the increase in local corn basis costs during this time frame has resulted in these product lines no longer being economically viable for the company. “The decision to close the Atchison distillery unfortunately represents the best path forward. We are grateful for the unwavering support and contributions of our distillery employees, customers, suppliers, and the people of Atchison. “We are committed to ensuring a smooth transition as we wind down operations at the distillery between now and the end of the year, and we look forward to continuing to support the Atchison community.” In April 2021, MGP Ingredients completed its US$475m acquisition of Luxco.

Elephant Gin launches on-trade campaign

Georgie Collins — Fri, 14 Jul 2023 09:33:15 +0000

London and Berlin-based Elephant Gin has teamed up with more than 100 bars across five countries to raise funds for elephant conservation in Africa.

Marking the brand’s largest on-trade activation to date, the Wildlife Warrior campaign will see each participating bar create a bespoke Elephant Gin menu for a three-month period, running from 12 July-12 October. For every Elephant Gin cocktail sold, a donation from each bar will be made to the Elephant Gin Foundation, which will distribute the funds to Big Life Foundation. The bar that donates the most at the end of the promotional period will win a trip to Africa. The brand said the aim of the campaign was to raise awareness of the threat to African elephants and to ‘mobilise financial support for the protection of these majestic animals’. With every cocktail ordered, guests can ‘actively contribute to elephant conservation while enjoying a skilfully prepared cocktail’. As an additional incentive, there is an Elephant Gin scratch card for every cocktail ordered with various winning opportunities for consumers such as personalised gin bottles and trips to the brand's newly opening distillery near Hamburg, Germany. The Wildlife Warrior campaign will be promoted via Elephant Gin’s social media accounts and within the participating bars throughout the activation period. UK bars that have so far signed up to participate include Farzi Café, Thin White Duke, The Rosewood Holborn Dining Rooms, Fam Bar, Bottle and Rye, and Henson’s Bar. All participating bars worldwide are displayed via an interactive map at www.elephant-gin.com/wildlifewarrior. The cocktails from all participating bars will also be presented on the brand's Instagram account at the end of the campaign, where followers, friends, and supporters will be able to vote for their favourite cocktails. The bars with the most votes will win an invitation to the Elephant Gin distillery. Since it was founded in 2013, the brand has raised more than €1 million (US$1.12m) for elephant conservation by donating 15% of bottle profits to carefully selected African conservation partners to preserve this wildlife for future generations. Earlier this year, we spoke to founders Tessa and Robin Gerlach about how they combined their love of conservation with a passion for distilling.

Double Dutch debuts Elderflower Tonic

Georgie Collins — Fri, 14 Jul 2023 09:32:05 +0000

Mixer producer Double Dutch has added an elderflower-flavoured tonic water to its portfolio.

Double Dutch’s Indian Tonic Water forms the base of the new Elderflower Tonic expression, which is described as a ‘versatile mixer’ that boasts delicate, lemony hints with a bitter finish. Raissa de Haas, co-founder of Double Dutch, commented: “We have been observing a market demand for a lighter, more floral tonic. There is increasing interest in natural and botanical-based products, with more health-conscious consumers seeking beverages made with real, high-quality ingredients. “A fresh Double Dutch Elderflower Tonic Water seemed the perfect way to hit this market demand, providing bartenders with an essential high quality floral mixer.” The new expression is said to be soft and rounded with a uniquely fragrant, fresh and fruity finish, alongside an aroma of orchard sweetness. It is recommended paired with floral gins, vodka, Prosecco or Champagne. Elderflower Tonic joins Double Dutch’s extensive portfolio, which includes Cucumber & Watermelon, Pomegranate & Basil, and Cranberry & Ginger Tonic, as well as a premium Skinny Tonic Water, Ginger Ale and Ginger Beer. The brand also has two cocktail sodas, Bloody Mary and Cucumber Margarita, and recently launched a Pink Grapefruit Soda. Each of Double Dutch's flavours have been created through the process of molecular gastronomy, said to result in 'unique, counter-intuitive and delicious' flavour combinations. Double Dutch is the official tonic partner of members’ club Soho House. The brand is also stocked at ‘mindful drinking hub’ Club Soda, where the first session of Double Dutch's Female Bartending Scholarship Programme was held.

Nucano Mezcal heads to Europe

Georgie Collins — Fri, 14 Jul 2023 08:56:47 +0000

Mezcal producer Nucano has secured a distribution deal to expand its reach in Europe via Anker Amsterdam Spirits.

Together with the European distributor, Nucano will introduce two new expressions to the European market: Barril Nucano Mezcal, and Arroqueño Nucano Mezcal. The Barril expression is said to boast aromas of wet earth, with a lightly smoky and slightly sweet green smell. On the palate, it is described as having a dry, mineral and vegetal taste, with a slightly bitter and intense finish. Meanwhile, the Arroqueño expression is made with 100% Arroqueño agave, which offers sweet, mild and slightly smoky notes on the nose, with mineral flavours together with chocolate, fresh fruit and a ‘nice little itchy sensation’ on the tongue. Nucano Mezcal says it believes in the beauty of its Mexican culture and traditions, which it shares with the world via its mezcal. It uses a 'completely authentic' means of production, which results in ‘an artisanal mezcal of the highest quality’, made in line with the Mexican culture and its traditions. The agave is harvested by hand in the region of San Dionisio Ocotepec, Oaxaca, and the brand utilises kernel cooking in a traditional conical earth oven. The milling is carried out by horses, and fermentation takes place in wooden caskets. It is distilled in a copper pot using a wood fire. All of this is said to preserve the 100% artisanal ways of mezcal production. The new mezcal expressions can be ordered from Anker Amsterdam Spirits, with the Arroqueño available for RRP €70 (US$78) and the Barril for RRP €65 (US$73). Last month, a distiller warned that the mezcal industry must avoid ‘irresponsible’ agave farming and wild harvesting to preserve the category’s future.

Mount Gay bottles PX Sherry-finished rum

Georgie Collins — Fri, 14 Jul 2023 08:40:26 +0000

Barbados-based rum producer Mount Gay has unveiled the sixth limited edition expression in its Master Blender Collection: The PX Sherry Cask Expression.

The Master Blender Collection is a celebration of Mount Gay’s heritage and expertise in rum making, and is released in limited quantities every year. For this year’s release, master blender Trudiann Branker looked to southern Spain, where Pedro Ximénez Sherry is made. The expression is crafted with pot and column still rums that have been aged in ex-American whiskey casks for a minimum of 20 years in the tropical heat and humidity of Barbados. This is said to have accentuated the interaction between the spirit and the wood. The rums were then finished for an additional year in PX Sherry casks. “I was inspired by the process behind PX Sherry, and I wanted to discover how a well matured rum would interact with the richness of the casks used to age these fortified wines,” commented Branker. “Going through some of our oldest rums to find the right ones was an incredible journey, tasting rums that have been placed in our bonds two decades ago." Branker worked closely with her research and development team to explore some of Mount Gay’s oldest rums, searching for those suitable to be finished in PX Sherry wine casks. "I was thrilled to find 20-year-old rums that stood up in terms of body and character to benefit from being finished in PX Sherry casks, and I’m honoured to add this to our Master Blender Collection," she said. Closely observing the rums over the final year of finishing, the PX Sherry wine casks are said to have created layers of roundness and complexity, and the long period of tropical ageing has provided a nose that is full of maraschino cherries, stewed fruits, charred oak and butterscotch. Meanwhile, the palate brings red fruits, salted caramel, banana, toasted vanilla and oak. This rum opens up over time, offering roundness and layers of flavour 'that unfold with every sip', and it is recommended enjoyed neat. The new cask-aged bottling joins XO: The Peat Smoke Expression, created by former master blender Allen Smith in 2018, as well as The Pot Still Rum, The Port Cask Expression, Andean Oak Cask, and The Madeira Cask Expression, all created by Branker, who took over the master distiller role in 2019. The Master Blender Collection: The PX Sherry Cask Expression is bottled at 45% ABV. This expression will be limited to 4,200 bottles and will be available at select premium retailers globally in 700ml bottles for an RRP of £220 (US$289).

Erbe Gin launches first bottling

Alice Brooker — Fri, 14 Jul 2023 08:15:18 +0000

Italian brand Erbe has launched its inaugural gin, made with 14 botanicals including lime and sage.

The sage used to make Erbe Gin – Lime & Sage was sourced from Piedmont and lime was retrieved from Sicily. The new expression is also made with pure spring water from the Italian Alps. Founder and CEO Gerbe Suttels said: “Although still young, I have had a great passion for drinks and hospitality for a long time. Now, I find myself working alongside my parents at our Italian restaurant, embracing the roles of manager and bartender. "Combining my love for Italy and mixology, I created a gin called ‘Erbe’. By blending my name Gerbe with the Italian word for herbs, this gin captures the very essence of the country I adore. "With a careful selection of Italian botanicals, each sip becomes an homage to the picturesque landscapes, remarkable wines, and culinary treasures that make Italy extraordinary. "My goal? Making people feel special and happy through the drinks I create and crafting an unforgettable experience that celebrates the flavours of Italy.” The 40% ABV gin, which was awarded a Gold medal at The Spirits Business' Global Gin Masters 2023, can be purchased from erbe-gin.com for RRP €47 (US$53) per 500ml bottle. The custom-made bottles are hand-numbered.

Tromba launches Agave Rewilding Initiative

Georgie Collins — Thu, 13 Jul 2023 11:51:52 +0000

Tequila producer Tromba has embarked upon a rewilding initiative to preserve and regenerate indigenous agave species, and protect Jalisco’s diverse habitat.

Tequila Tromba noted that the rise in the spirit’s consumption has had an environmental impact due to the expanding cultivation of Blue agave. The brand therefore intends to balance its increasing popularity and its subsequent impact on the ecosystem with the launch of the initiative, in which it plans to save endangered agave species and promote biodiversity. "We recognise that the growth of Tequila has had some environmental impacts. This is a way for us to give back as well as recognise the importance of agave not only as a vital resource for our Tequila, but also as a symbol of Mexican culture and tradition," said Eric Brass, CEO of Tequila Tromba. "Through our Agave Rewilding Initiative, we are committed to giving back to the environment and ensuring the sustainability of agave and the land of Jalisco for future generations." In addition to Blue agave, Tromba said many of the other species of indigenous agave, native to Jalisco for thousands of years, are now becoming endangered, and there has been a decline in biodiversity due to pollinator disruption and deforestation as Blue agave cultivation expands. To combat this decline and support the natural environment of Jalisco, Tequila Tromba recently used the funds it has raised over the last few years to purchase and preserve a 28-hectare plot of land on which more than 6,000 endangered agave seedlings were planted. The land lies in Zapotitlán de Vadillo, located between the active Colima Volcano and the Manantlan Mountain Range in Jalisco. To further raise awareness of the initiative, Tequila Tromba invited dozens of bartenders from around the world on its planting journey, so they could take part in this environmental regeneration. In June, the bartenders, along with a team of biologists, botanists, agricultural scientists, and zoologists, planted an additional 1,000 seedlings of endangered agaves, none of which will be harvested. Instead, they will be left to flower and spread seeds of a diverse agave population across the region. Earlier this year, Diageo introduced the use of drones to drive farming efficiency and environmental benefits across Tequila farming in Mexico.

Bob Dylan adds Bourbon to core range

Melita Kiely — Thu, 13 Jul 2023 11:32:21 +0000

Heaven’s Door Whiskey, co-founded by Bob Dylan, has added a Kentucky straight Bourbon to its core collection.

Ascension Kentucky straight Bourbon joins the brand’s Tennessee straight Bourbon, double barrel whiskey, and straight rye whiskey in the core range. The new release comes ahead of the opening of Heaven’s Door Distillery in Pleasureville, Kentucky, this autumn. Alex Moore, Heaven’s Door master blender, said: “Our commitment to crafting award-winning whiskey is evident in every step of our process, from grain selection to distillation to the barrels we use for blending. “For this exceptional Kentucky Bourbon, we meticulously blend each small batch to create its distinctive flavour profile. “Both of the Heaven’s Door Bourbons feature similar mash bills, are aged for the same amount of time and bottled at the same proof, but result in two very different Bourbon expressions.” Ascension is a non-chill-filtered Bourbon that sits at 46% ABV. The Bourbon has been aged for more than five years. Tasting notes include aromas of baked bread, buttered popcorn and dried fruit. The palate is said to offer a ‘rich and complex’ profile, with tastes of caramel, vanilla, cinnamon, nutmeg and black pepper. The launch coincides with the unveiling of new bottle artwork, featuring the iron metalworks of the Don't Think Twice, It's All Right singer. Al Vallejo, chief creative officer at Heaven’s Door, added: “Our new packaging design honours the artistry of Bob Dylan by elegantly framing his iconic gate artwork, with greater intricacy. “Each expression in the Heaven’s Door portfolio features a different one of Dylan’s iron gates in a scale that allows for more of each piece of artwork to be seen in its entirety.”

Rémy Martin teams up with Usher

Alice Brooker — Thu, 13 Jul 2023 11:12:48 +0000

Cognac brand Rémy Martin and musician Usher have partnered on a new global campaign to take music and spirits enthusiasts on a journey.

The 'Life is a Melody' campaign features a track from the Yeah! singer’s upcoming album, and is inspired by the idea that a ‘beautiful melody’ is created through ideas and experiences. A spot for the campaign teases fans with a preview of Usher’s new song Comin’ Home, and features the artist sitting at a piano surrounded by Rémy Martin 1738 Accord Royal and XO bottles. "As an artist, I've always drawn creative inspiration from different facets of life that are expressed through my music," said Usher. "I'm incredibly excited to continue my partnership with Rémy Martin, representing their exceptional Cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvellous melody." The duo have worked together multiple times in the past, once to launch the Usher x Rémy Martin: A Taste of Passion campaign and develop a non-fungible token (NFT), and to create Team up for Excellence – The Film. Life is a Melody is directed by Fleur Fortune, and has also seen chief strategist partner Aakomon Jones and choreographer Cathy Ematchoua work on the campaign. "Through this partnership, we continue to draw inspiration from music as a timeless source," added Jean-Philippe Hecquet, chief executive officer of the House of Rémy Martin. "The 'Life is a Melody' campaign, in collaboration with Usher, embodies the artistic synergy between Cognac, music, and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions." As an extension of the campaign, Rémy Martin and Usher will embark on a nationwide tour across the US that will see skate-experience pop-ups in New York City, Los Angeles, Las Vegas, Chicago, and Atlanta. Each skating experience will be accompanied by an immersive Rémy Après Skate speakeasy. "The 'Life is a Melody' campaign embodies the fusion of Rémy Martin's exquisite cognac, the enchantment of music, and the art of roller skating," said Tina Reejsinghani, vice-president of luxury brands at Rémy Cointreau Americas. "This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin."

Charity auction offers ‘ultra-rare’ whiskies

Georgie Collins — Thu, 13 Jul 2023 10:43:18 +0000

The Distillers’ Charity and Sotheby’s have revealed the initial line-up of 'ultra-rare' whiskies that will go under the hammer at The Distillers One of One auction in October.

This will be the second Distillers One of One auction to be held by the charity and auction house, and the will consist of ultra-rare and unique Scotch whiskies and experiences. It will take place on 5 October at Hopetoun House near Edinburgh. The auction is set to be the largest charity auction of Scotch whisky to date, and all proceeds will be donated to Distillers’ Charity, principally to the Youth Action Fund, which is dedicated to transforming the lives of young people in Scotland. The inaugural auction, hosted in 2021, raised £2.4 million (US$3.14m) for The Distillers’ Charity. Beanie Geraedts-Espey, managing director of Distillers' Charity, said: “The remarkable results of the inaugural One of One auction were a testament to what can be achieved when an industry truly comes together both to celebrate and forge positive impact. “The success of the 2021 auction, together with the enduring commitment of so many incredible donor brands, as well as sponsors, is driving us to create an even more memorable event this coming October. “Judging by the exceptional quality and creativity of our donors’ lots, we hope to once again achieve record-breaking hammer prices in support of our charity.” For this year’s Distillers One of One auction, 35 companies from across the Scotch whisky industry have confirmed their participation with 40 lots, all of which are one-off, never-to-be-repeated bottles. These lots currently hold values ranging in estimates from £5,000 (US$6,535) to upwards of £500,000 (US$653,502). Jonny Fowle, global head of spirits at Sotheby's, added: “The second Distillers One of One auction is already generating a buzz among collectors who have been eagerly awaiting news of this year’s lots, so it is exciting to finally unveil a selection of highlights. “Featuring the oldest whisky ever released from Bowmore, Glenglassaugh, Old Pulteney, MacDuff and Kilchoman, the highly anticipated event will further cement the significance of what has established itself as the biggest charity spirits auction of its kind. “This is clearly an occasion for which the creativity and generosity of the Scotch whisky industry comes to the fore.” Auction highlights The auction will include Bowmore STAC, which is set to be one of the most contended-for lots at the event, with an estimate price of £300,000-£500,000 (US$392,101-$653,502). At 55 years old, Bowmore STAC is the oldest whisky ever released by the Islay distillery. It is presented in a ‘striking and ground-breaking’ vessel that pays homage to the island home where its ‘inspiring sea stacks’ became the starting point for Bowmore STAC. Other lots include The Glenturret Enduring Spirit: a set of four bespoke Lalique decanters filled with four unique whiskies made by whisky maker Bob Dalgarno, and representing key moments in The Glenturret’s 260-year-old history. To house these unique whiskies, Lalique has provided four beautiful crystal decanters using archived moulds from the 1980s – which are no longer for sale – each featuring an image depicting a key moment in The Glenturret’s history. The images will be sandblasted onto the crystal bottles. The lot, estimated at £40,000-£80,000 (US$52,280-$104,560), also includes an invite to visit The Glenturret distillery and to enjoy a gastronomic experience, led by head chef Mark Donald at the Michelin-starred Glenturret Lalique Restaurant. Highlands distillery Glenglassaugh has offered its one-of-a-kind Coalescence of the Coast – Aged 55 Years for the auction. The whisky has been created from a blend of rare individual casks filled in 1963, 1965 and 1967, crafted by master blender Rachel Barrie to express the ‘extraordinary character’ of Glenglassaugh after decades of coastal maturation. The lot is expected to achieve a sale of £15,000-£24,000 (US$19,605-$31,368). Meanwhile Scotland’s oldest working distillery, Bladnoch, is offering The Samhla, which combines the three whiskies of the producer’s recently launched Samhla Collection: The McClelland, The Prior, and The Sage. This is the only whisky in existence that combines Bladnoch Distillery’s past, present and future together, and carries an estimate of £28,000-£42,000 (US$35,596-$58,894). Pernod Ricard is offering a unique and never-to-be-repeated special reserve that is not commercially available: Royal Salute The Coronation of King Charles III Edition – The Distillers One of One Special Reserve, which comes with an estimate of £14,000-£24,000 (US$18,298-$31,368). The blend is a combination of more than 53 Scotch whiskies and features rare liquid from the Royal Salute 1962 Reserve Cask. Holyrood Distillery, established in Edinburgh in 2019, is using the opportunity to launch its inaugural bottle of whisky, called Arrival. The distillery is expected to debut its whisky to consumers this autumn. The auction will also see lots from The Last Drop, which is offering a bespoke blending experience with its master blender Colin Scott, which boasts as estimate of £14,000-£24,000 (US$18,298-$31,368), and ‘reawakened’ distillery Brora will donate a never-to-be-repeated release in the form of a handcrafted sculpture. Last month, former Berry Bros & Rudd fine wine boss Nick Pegna joined Sotheby’s as the new global head of wine and spirits.

Gun-shaped whisky faces ‘severe’ sanctions

Melita Kiely — Thu, 13 Jul 2023 10:39:09 +0000

Retailers have been asked to stop selling Cosa Nostra Scotch Whisky after it was deemed to be associated with “violent, aggressive, dangerous and illegal” behaviour.

Cosa Nostra Scotch Whisky is packaged in a gun-shaped bottle, designed to replicate a Thompson ‘Tommy’ gun. The panel noted the design created a direct link between the spirit and a dangerous weapon. A complaint against the product was upheld by the Portman Group’s Independent Complaints Panel, resulting in the most severe sanction due to the producer’s failure to comply, the watchdog body said. ‘Cosa Nostra’ is a ‘well-known’ organisation within the Italian mafia, the panel noted. The panel said that with gun crime on the rise in the UK, the packaging was likely to cause ‘serious and widespread offence’ – especially in communities facing gun-crime problems. Nicola Williams, chair of the Independent Complaints Panel, said: “In light of rising gun crime in the UK, it is deeply irresponsible of an alcohol producer to glamorise firearms and market a product in this form. “There were multiple and clear signs this product was in direct breach of the code, and unfortunately follows a complaint for a similar product by the same producer, which the panel upheld in 2014. “I hope Bartex Bartol takes note that such products are completely unacceptable.” In April this year, the Portman Group upheld a complaint against Engine Organic Gin for claiming to have therapeutic qualities. Meanwhile, in November last year, Mixpixie agreed to discontinue its Prescription Gin after a complaint was upheld over its medicine-inspired bottle. Furthermore, in July 2022, vodka brand Jatt Life cancelled its sponsorship of The Cannon Run after a complaint was upheld over its failure to promote responsible drinking during the driving event. Four in five complaints about alcoholic marketing and packaging in 2022 were concerned with their appeal to under-18s, a report by the Portman Group found.

Skagerrak Nordic Dry Gin makes its debut

Melita Kiely — Thu, 13 Jul 2023 09:57:39 +0000

Anora Group has harnessed the power of the ocean to give consumers a real taste of the waters of the Nordics in its Skagerrak Nordic Dry Gin.

The Skagerrak sea, a strait running between the Jutland peninsula of Denmark, the southeast coast of Norway, and the west coast of Sweden, represents the power of Nordic nature at its finest. Its waters can be wild and fierce, calm and quiet. Anora Group has taken the untamed, wild nature of Skagerrak and channelled these key qualities into its latest creation: Skagerrak Gin. An assortment of aromatic flowers and berries grow along the Skagerrak coastline: elderflower, camomile, rosehips, and sea buckthorn, all of which contribute to the unique flavour of Skagarrak Gin. The fruity sweetness of ripe berries is complemented by citrus notes derived from the use of caraway, a common herb in Nordic countries. By using fractional distillation, the distiller was able to isolate the citrus aroma of caraway, creating a whisper of citrus in the final gin profile. Wild dulse seaweed from the Skagerrak sea adds a fresh, lightly saline flavour akin to indulging in fresh oysters. But the key ingredient behind Skagerrak Gin is Nordic craftsmanship. The Nordic dry gin is the brainchild of six of the most skilled bartenders from Denmark, Norway, and Sweden, the three nations that surround the Skagerrak sea. The finished spirit is the perfect component to mix into cocktails such as a Dry Martini, or a gin and tonic. The striking blue bottle that encases Skagerrak Gin was carefully chosen to emulate the dark, at times forbidding, nature of the Skagerrak sea. The bottle’s texture is rough and smooth simultaneously, to represent the pieces of glass that can be found along the Skagerrak shoreline. Sitting on the wooden cork stopper is the North Star, which has guided sailors to safe harbours for millennia – while the three dots on the front of the bottle represent a three Nordic lighthouses surrounding Skagerrak: Hanstholm in Denmark, Lindesnes in Norway, and Pater Noster in Sweden. “We see a growing trend in meaningful experiences and doing good,” says Mika Raukko, category marketing manager, Anora Group. “Skagerrak brand values are rooted in Nordic values and sustainability so we believe that we are able to respond to the needs based on the global trends and create interest internationally as well.” For those looking for a taste of the Nordics in a delicious, dry gin, Skagerrak has it all. Its profile works best in simple, classic cocktails – or try the Nordic Fall, which combines two parts Skagerrak Nordic Dry Gin, two parts unfiltered apple juice, one part sparkling water, and an apple slice as garnish. A taste of the Nordics awaits.

WSTA welcomes new board members

Alice Brooker — Wed, 12 Jul 2023 11:27:17 +0000

The Wine and Spirit Trade Association (WSTA) has added four new members to its board, including the founder of Be Inclusive Hospitality.

The new additions to the team include Lorraine Copes, founder of Be Inclusive Hospitality; Trish Lorimer, grocery controller, Freixenet Copestick; Danielle Obbard, head of e-commerce for Rémy-Cointreau UK; and Lara Sills, director of commercial operations, Mentzendorff & Co. Mark Riley, chair of the WSTA board, said: “The WSTA launched its search for four new board members back in March this year. The idea was to tap into the wider pool of talent in our membership, with a view to bringing onto the board a more diverse range individuals with the skills to contribute to the work of the board.” The body removed the requirement that board members must all hold the most senior role in their business, to deepen the pool of potential board members, increase diversity and improve inclusion. Riley added: “By removing the requirement that WSTA board members must hold the most senior role in their alcoholic drinks business, we have been able to bring on board a range of individuals with different perspectives and skills, who will also help us to promote greater diversity and inclusion. This has been a fantastic first experience in helping to find future leaders in the UK wine and spirit trade.” The trade body said the new members were chosen for their ‘different business expertise and perspectives’. The WSTA received 40 applications that were ‘whittled down to four highly-skilled women’. Miles Beale, chief executive of the WSTA, said: “We were bowled over by the response to our search for new WSTA board members. This has helped us to find enthusiastic, talented individuals to support the WSTA’s ongoing efforts to represent its members and the wider wine and spirit industry, as well as to guide the increasingly varied work of the WSTA. “We are confident they will bring their own perspectives, enthusiasm and skill set to the board; and be a positive source of information, inspiration and advice for members and for the WSTA team. Importantly – and for those who didn’t make it this time round – this exercise has also shown us at the WSTA how much interest, support and talent there is in our membership. "We are convinced that the strength of the applicants means there are plenty of leaders waiting in the wings to contribute to our work in the future. It’s a wonderful position for a trade association to be in.” Recently, complaints made by the WSTA against Au Vodka’s Bubblegum and Goat expressions were not been upheld by the alcohol industry’s Independent Complaints Panel.

Get into the Spanish spirit this summer

admin — Wed, 12 Jul 2023 11:16:18 +0000

Puerto de Indias is the creator of the world’s first natural strawberry gin. With the Torre del Oro, a Sevillian landmark tower, as its the logo on its iconic bottle, the brand is faithful to its geographical roots while continuing to make waves in the category.

The producer creates its liquid at one of the oldest and most traditional distilleries in Andalusia, Spain, a facility dating back to 1880. The creation of the flagship strawberry gin came about accidentally: the founders of Puerto de Indias decided to macerate natural strawberries in alcohol, unaware that the Seville heat would make the compact strawberries dilute in the alcohol. What at first seemed like a mistake created the pink gin category – the sector’s ‘biggest revolution in the last half century’. The original idea, now a trend that has been copied more than 120 times by other brands, was born in 2013. Puerto de Indias’ fresh, natural strawberry gin is distilled in two 100-year-old copper stills, which were traditionally used to distil aniseed. International love for the strawberry gin, which clocks in at 37.5% ABV, has cultivated a fanbase, also known as the Puerto Lovers. Boasting flavours of strawberry, juniper and light citrus, the bottling is recommended served with 200ml tonic water and sliced strawberries. Puerto de Indias made bigger steps in the flavoured gin sector, with the creation of its Blackberry Gin. The liquid, with fruity notes of blackberry and violet caramel on the palate, culminates to a slight cinnamon finish. Similarly recommended served with 200ml of tonic water, the Blackberry iteration can also be poured in a Black Mojito and a Black Lady (Blackberry Gin, lime juice, egg white, and cinnamon and blackberry syrup). Research by the brand and 3Gem UK Consumer Research has found that fond memories and bronzed bodies aren’t the only thing that consumers return from their holidays with – it’s the taste for the Spanish spirit too. British tourists who visited Spain in the past five years were asked about their favourite drink, and more than 30% selected gin. When asked which Spanish gin brands they’ve tried abroad that they would recommend to friends and family, 37% of respondents answered Puerto de Indias. The gin brand is one to watch: having sold more than 200,000 bottles in 2022, it’s currently seeing monthly orders of more than 40,000 in 2023. It’s the number-one spirit in duty free in Spain, available in 57 airports all over the country, and claims important spots in international airports including Argentina, Mexico, and Costa Rica. For more information, visit https://ginpuertodeindias.com, or if you would like to sample Puerto de Indias, please contact exportacion@ginpuertodeindias.com.

Ballantine’s partners with Wu-Tang Clan’s RZA

Alice Brooker — Wed, 12 Jul 2023 11:10:05 +0000

Scotch whisky brand Ballantine’s has partnered with Wu-Tang Clan frontman RZA to release a vinyl record player.

RZA, real name Robert Fitzgerald Diggs, and Ballantine’s have teamed up to celebrate hip hop’s 50th anniversary this year, and to celebrate ‘staying true to who you are’. The vinyl record player will be released on a limited edition basis, and coincides with the 30th anniversary of the American hip hop group’s debut album launch, Enter the Wu-Tang (36 Chambers). The Ballantine’s x RZA Crosley record player can be purchased through ballantines.com/RZA for RRP €275 (US$303). RZA said: “My 90s slogan was 'keep it real', and that’s what staying true is all about; live your life with no boundaries, break expectations and embrace what makes you, you. "When I was up in the Highlands with Ballantine's, I came to realise that making whisky is like making a song, you need the right amount of sweetness and punch to make a good blend. When the elements come together, it’s a harmony. "Not only does this work for good whisky, but it also works for life too; if you celebrate your own journey and keep it real, you can do amazing things.” A limited edition Montero Bluetooth speaker is also available as part the collaboration for €180 (US$198). Mathieu Deslandes, Ballantine’s global marketing director at Chivas Brothers, added: “At Ballantine’s we believe that everyone is unique, original and worth celebrating. RZA is well known for doing things his own way, a mindset that reflects the spirit of Ballantine’s, inspired by our pioneering founder George Ballantine. "Combining our passions of music and whisky, we’re excited to announce the first exclusive drop, the limited edition Ballantine’s x RZA Crosley record player, and can’t wait to show you what else we have in store.” Ballantine’s is owned by Pernod Ricard. The drinks giant has previously teamed up with K-pop singer Lisa to launch a limited edition bottle and enter the metaverse. Keith Starr, president of Crosley Brands, commented: “Crosley has proudly brought music to people around the world for over 100 years. "Helping Ballantine's and RZA in this unique collaboration is the perfect example of our motto 'amplify your style'. We're happy to play a part in this meeting of icons." The brand recently added to its Artists Series with new iterations of its 17- and 21-year-old blends. In 2021, Wu-Tang Clan member Raekwon joined forces with the Legacy Wine and Spirits Group.

The Spirits Business Awards deadline nears

Melita Kiely — Wed, 12 Jul 2023 10:29:11 +0000

The Spirits Business Awards is looking to celebrate those who are pushing the boundaries of brilliance and creativity across the industry.

The Spirits Business Awards was established to recognise the brands and people making a significant impact on the global spirits trade. Now in its fifth year, the deadline to enter is quickly approaching. Applicants have until 30 July to enter this year’s awards, with judging due to take place in August. Judged by members of The Spirits Business editorial team and a panel of independent spirits experts, the awards are separated into five areas: Retail and Marketing; Sustainability and Innovation; Tourism; Products; and People. The winners – including those the judges will choose to receive Runner-up and Special Commendation accolades – will be announced in person at The Spirits Business Awards ceremony, which will take place this autumn in London, UK. The results will be published in The Spirits Business magazine this autumn, and online. “Every year I am thoroughly impressed by the calibre of entries we receive into The SB Awards,” noted Melita Kiely, editor of The Spirits Business. “From the creative though that goes into marketing campaigns to the skill, care and craftsmanship channelled into new product development, the spirits industry never fails to leave me in awe of its greatness. “This year, we are once again looking to celebrate the best of the best, and I look forward to judging the entries in August before meeting many of our esteemed winners and runners-up at our awards ceremony later this year.” For further information and to enter by the deadline of 30 July 2023, head to The SB Awards home page. Alternatively, contact Rhiannon Morris for further details: rhiannon.morris@thespiritsbusiness.com. Here are all the winners from the 2022 edition of The SB Awards. In May this year, SB‘s sister title, the drinks business, revealed the winners of The Drinks Business Awards 2023.

Paul Feig’s gin created with US consumers in mind

Georgie Collins — Wed, 12 Jul 2023 10:25:18 +0000

Hollywood director Paul Feig has revealed that he curated his debut gin brand, Artingstall’s, with American consumers in mind.

Feig, whose filmography includes Bridesmaids, Last Christmas and A Simple Favour, first premiered Artingstall’s Gin in the US in 2020, before debuting the brand in the UK in late 2021. Speaking to The Spirits Business, Feig explained the process behind creating his gin, and noted how many of the decisions he made when choosing the flavour profile were influenced by the US market. “I had been looking for years to find somebody to create a gin with, but I'm not a rock star or a movie star, so it had been really hard,” he said. “But I finally found this company in Calgary, Canada, called Minhas, and they liked the lifestyle that I represented. “They had actually turned down a bunch of collaborations with rock stars before me, just because, from their point of view, people just put their name on it, then they disappear, but I was really passionate about it.” Feig explained that he was interviewed by the distillery “for hours” so the team could get an understanding of the flavour profile he wanted the gin to have before providing him with a series of distillates to try. “I said ‘I want this to take off in the US’, so let's pull back on the juniper.” Feig noted that in America, people “think they don't like gin, because everybody had a weird experience when they were a kid opening a bottle of Beefeater that put them off. “Just recently I was at somebody's house and I was making Martinis and I asked my friend if she’d like to try one. She said ‘I literally can't have gin’ and explained she had a traumatic experience in her past with gin that put her off.” As a result, Feig wanted to create an approachable gin, with the incorporation of citrus and floral notes “just kind of floating under the surface”. “It still has that Juniper because I want it to be a gin, obviously, but just not have it be that slug in the face.” He noted the gins that he "came upon", which included Bombay Sapphire, had an "old-timey kind of flavour" from being so juniper-forward, which, while he found enjoyable, was not what he was looking to achieve with Artingstall's Gin. "When I finally had a Hendrick's," he said ,"I liked that, because that pulled back [on the juniper], but I don't necessarily love the cucumber thing going on. So I realised I wanted mine to be friendly, and nothing too much." The gin features 11 botanicals, including orris root, coriander, cassia bark and cardamom. In addition, Feig was keen to create a gin that would work as a substitute for vodka in a number of cocktails. “I really wanted to make sure you could have a good chance of swapping into a vodka-based cocktail, and have it only be additive to it, not compete with it. “That's one of my favourite things about my gin – that it works in about 95% of vodka-based cocktails. It just adds a little bit of something, you know?” Feig said he plans to launch new Artingstall's expressions in the future, and has already developed a recipe using grapefruit peel that "just makes it a little more clean tasting", which he hopes to release next. Feig confirmed that despite the challenges that come with launching alcohol in the US due to the various different laws in each state, Artingstall's is performing well in America. "We've got into some really great on-trade venues like the Polo Bar in New York, which is amazing. So we're adding really cool places, it's just a slow burn." Meanwhile in the UK, where Artingstall's is distributed via Oak & Still, it is more readily available "in stores like Gerry's in Soho, but also through Amazon, so people can get it easier". Artingstall's Gin is bottled at 42% ABV, and available to purchase for RRP £39.95 (US$51.64). Last year, Feig published his debut cocktail book: Cocktail Time; The ultimate guide to grown-up fun.

Heroes and Heretics expands seltzer range

Alice Brooker — Wed, 12 Jul 2023 09:48:35 +0000

Former Made in Chelsea (MIC) stars Freddie Browne and Angus Findlay have extended their Roller hard seltzer line with two new expressions.

UK-based spirits bottler Heroes & Heretics (HAH) kicked off its Roller series in 2021 with The Whiskey Roller, a ready-to-drink (RTD) whiskey-based hard seltzer infused with natural flavourings of hibiscus, nutmeg and bay leaf. The duo has now added a pair of new expressions to the line: The Rum Roller and The Cachaça Roller. Browne, who starred on British reality show Made in Chelsea in 2019, is the ambassador of HAH, while Findlay, who featured on the show in the same year, is head of content creation. Browne commented: "Premium, convenient, sexy. We are making a statement with the cans, we want you to feel great when you drink these, no matter where or when, because it could be anywhere, anytime. Roll on the good times." HAH said it is currently in the process of selecting distributors, but will focus on ‘quality’ pubs and leading bars, with a view to being stocked in local supermarkets. The cans have previously featured at trade event Imbibe, and will later appear at London food festival Savour (21-23 July). Findlay added: "We have an amazing product that has so much opportunity to do so much with, almost too much. We are focusing on what we know best, parties. Roll on baby.” The brand said it would soon to release The Tequila Roller, and that a vodka iteration ‘may be in the works’. Noah Cross, head of product development, commented: "It was imperative to me that we used actual, proper, premium spirits in these cans. There are too many lack lustre ‘wet’ seltzers out there. We have come to deliver flavour back to the market." While the Whisky Roller clocks in at 4% ABV, the two new flavours rest at a higher 5% ABV. All three flavours can be bought as a six-pack of cans for £13.50 (US$18) from the brand's website, hahcws.com. Browne is not the only Made in Chelsea face to venture into the spirits industry – reality star Spencer Matthews has launched a number of low-alcohol products via his drinks company, Clean Co.

Whisky to drive GTR recovery

Nicola Carruthers — Tue, 11 Jul 2023 11:21:35 +0000

Sales of whisky in global travel retail (GTR) rose by 77% by volume last year and are expected to increase by 16% in 2023, according to data from IWSR Drinks Market Analysis.

The IWSR revealed its key trends for GTR in 2023, with whisky and Champagne to ‘spearhead’ the channel’s resurgence in the years ahead. The analyst noted that a full recovery for GTR 'remains elusive in the short term, partly due to high global inflation and economic concerns’, and the war in Ukraine. The IWSR said GTR whisky volumes are predicted to post a compound annual growth rate (CAGR) of 8% between 2023 and 2027. “Whisky proved the key engine for volume recovery in 2022, notably US whiskies benefiting from strong performance in the Americas,” said Jairo Lopez Suarez, head of GTR insights, IWSR. “Blended and malt Scotches also posted strong growth in 2022, but from a deep drop, and are still way short of pre-crisis volumes (-22% for malt, -26% for blends).” The IWSR noted that gin has led the recovery of spirits in the channel, while agave-based spirits surpassed 2019 levels in 2022. Furthermore, the analyst noted that recovery for brandy and Cognac were less positive, with the latter hit by softening demand in the US and the absence of Chinese travellers. China 'key' to GTR recovery General recovery in the channel is reliant on the return of Chinese travellers, the IWSR pointed out. The GTR channel is waiting for international travel to pick up since pandemic restrictions on Chinese consumers were relaxed in early 2023, Suarez noted. After recording a decline in 2022, duty free shopping destination Hainan is expected to bounce back in 2024 but with less focus on higher-priced segments. “The sheer size and growth of China’s burgeoning middle class, who will be adopting Hainan as a travel destination, is believed to be fuel enough to compensate for those Chinese nationals who are now ready to rejoin the international travel circuit,” Suarez explained. “There are also signs that Hainan is beginning to attract an international audience.” Citing International Air Transport Association (IATA) data, the IWSR said a full recovery in international air passenger numbers is now not forecast before 2025/2026. It also noted a potential move towards self-catering holidays as consumers deal with cost-of-living challenges. “The global travel retail channel is transforming as beverage alcohol brand owners reshape their strategies and adopt a more holistic approach across all global travel retail channels,” said Emily Neill, chief operating officer, market research, IWSR. “Brand activations will evolve to reinforce the halo effect from GTR to domestic channels. Renewed focus will fall onto subchannels such as cruises and airline pour, and premium segments will regain market share as the channel increasingly embraces its role as a high-end product showcase.” The IWSR also named ‘re-imagined’ brand activations for luxury customers as a trend in the channel. “The rise of standalone boutiques, shop-in-shop concepts, pop-ups and tie-ins with non-beverage luxury brands in GTR environments are all indications of brand owners seeking to target not only the high-end drinker, but also the more general luxury shopper who may also be after fashion, accessories or cosmetics,” Suarez added.

Cazcabel Tequila arrives in US

Georgie Collins — Tue, 11 Jul 2023 10:35:51 +0000

Tequila brand Cazcabel has entered the US after securing distribution in several states, including California, New York and Kentucky.

The independent brand currently exports its range of products to more than 40 international markets, and this new distribution deal follows the brand’s introduction to the US in February this year. The brand has ambitions to expand distribution to 35 states by 2024. Cazcabel said the US was the ‘largest and most competitive market’ for Tequila, and therefore the area is said to be a ‘compelling focus’ for the brand. Jeffrey Allen, chief operating officer of MS Walker, Cazcabel’s contracted partner for both New York and New Jersey, commented: “We are regularly inundated with new agave projects being pitched to us but when we were connected with the Cazcabel team the brand really caught our attention. “The quality of the liquids across the range is excellent. The value for the customer and ultimately the consumer is hard to beat.” Cazcabel said it has received a ‘highly positive’ reception from bars in the American market. Notably, the states of Colorado, headed by state manager Melissa Ray, and California, supported by the Californian sales team, Drew Garrison and Josh Allen, have experienced 'exceptional' results, with the first year target having been met within a four-month timeframe. By 2025, Cazcabel forecasts the US will be its largest export market. Cazcabel’s range includes both a blanco and a reposado bottling, as well as the brand’s ‘playful’ flavoured expressions of Coconut, Honey, and Coffee. Various expressions were awarded Master medals in The Tequila & Mezcal Masters, and The Liqueur Masters. Pricing in the US is around US$29.99 for Cazcabel Blanco, US$34.99 for Cazcabel Reposado, and US$27.99 for Cazcabel Honey, Cazcabel Coffee, and Cazcabel Coconut. Cazcabel’s US team is led by managing partners Jeffrey Shows and Craig D'Eletto. New appointments With the continued growth and future aspirations of the brand, Chris Richards has been appointed to the new role of global marketing director, and is charged with growing the profile of the brand across markets. “It is a hugely exciting time to be joining the brand,” Richards said, “with a truly unique opportunity to work together with the Vazquez family on the development of the new distillery with the mission of supporting local communities and continually improving the sustainability credentials of not only Tequila production but agave farming. “This will ensure we’re well positioned to meet the increasing global demand for Tequila for years to come.”

Altos reveals Tahona Society winners

Nicola Carruthers — Tue, 11 Jul 2023 10:23:48 +0000

Jenny Teasdale and Jeffrey Garcia have been crowned the winners of Altos Tequila’s Tahona Society Competition with their initiative to increase glass recycling in Colombia.

The third edition of the Tahona Society Competition was held in Guadalajara, Mexico, from 26-29 June. Bartenders were challenged to create and present projects that aim to benefit staff, customers, the bartending community or the environment. Following local heats in markets across the globe, the winning team in each participating country was flown to Mexico to compete in the global final. Bartenders were also given specialised one-to-one Tequila training, including a trip to the Altos distillery, and workshops from industry experts during their week in Mexico. Participants from 12 countries presented projects to a panel of judges on 29 June with one team taking away a prize fund of US$50,000. Forming the judging panel were: Kirén Miret, executive producer of Mexico and Colombia's Shark Tank reality television series; Dré Masso, co-founder of Altos Tequila; Luis Antonio Espino, private strategic communications consultant; Elliot Kotek, CEO and founder of The Nation of Artists; and Michael Merolli, CEO at Pernod Ricard’s House of Tequila. Winning concept The judges were impressed by Teasdale and Garcia’s project, Green Apple: Zero Glass Waste Cartagena, which aims to shift the perception of glass waste and encourage bars in the Colombian city to recycle. The non-profit company charges a fee to hospitality businesses to collect and recycle glass, train staff and advise on commercial waste reduction. Using the prize fund, the Colombia-based duo will build the first industrial recycling centre in Cartagena, with the aim of making glass recycling more widely available. “The Tahona Society Competition will be life-changing – not just for us, but for our local community in Cartagena,” said Teasdale. “Glass waste in Cartagena has long been problematic, but our winning project, Green Apple: Zero Glass Waste, aims to recycle up to 25% of the glass waste generated by tourism in the city within two years.” From March to June, the finalists went through a coaching process with experts providing tips for creating a business plan, as well as communication and presentation strategies. In addition to Teasdale and Garcia, the other finalists were: Jason Clark (New Zealand), Dimitris Kaitalidis (Greece), Dalmiano Angelozzi (Italy), Danilo Frigulti and Davide Leanza (UK), Jeremy Blackmore (Australia), Marius Østby (Norway), Robin Abrahamsson (Sweden), Jaco Raath (UAE), Francisco Oropeza and Sandra Reyna (Mexico), Martini Fortin (Canada), and Alex Jump (US). Previous winners of the competition included Cuba-based Diana Figueroa and David Roque for their sustainable line of mixers, and Canada’s Alex Black and Makenzie Chilton with their mental health initiative. The Tahona Society is a global community of more than 1,300 bartenders. It was set up in 2009 by Masso and the late Henry Besant, co-founders of Altos Tequila. The programme is based on four pillars: education, networking, career opportunities and welfare. The biannual Tahona Society Competition was relaunched in 2018 as an opportunity for bartenders to create sustainable businesses that could improve the environment and the hospitality industry. Masso added: “The Tahona Society Competition is growing on a global scale year on year, as sustainability retains its importance as a key issue which transcends the bartending community. "We’re continually inspired by the calibre and variety of projects created by our collective of bartenders and Green Apple: Zero Glass Waste is a prime example of an initiative that embodies Altos Tequila’s core values of recycling and waste reduction.”

GlenAllachie debuts 30YO single malt

Alice Brooker — Tue, 11 Jul 2023 10:22:50 +0000

Speyside distillery GlenAllachie has bottled the third batch of its oldest core expression: a 30-year-old, cask strength single malt.

Only 2,400 bottles of The GlenAllachie 30-Year-Old Cask Strength Batch 3 were produced, having been aged in hand-selected Pedro Ximénez, oloroso and American virgin oak casks all dating back to the 1990s. Master blender Billy Walker said: “The GlenAllachie team and I are thrilled to bring the next batch of our oldest core expression to market. Bottlings of this age and quality undeniably demonstrate the reward for patience and perseverance in whisky making. “Our heather honey-forward distillate stands up well to ageing in rich Sherry wood, and the casks selected for this bottling certainly showcase this incredible union. Expect a refined whisky that exudes notes of rich cocoa, orange zest, honeycomb and cinnamon – a true delight.” Retailing for RRP £670 (US$864), the liquid embodies 'Sherry-matured indulgence', and presents notes of rich espresso, chocolate-covered hazelnuts, grated ginger and stewed plums. The whisky clocks in at 48.9% ABV, and casks for maturation were selected from GlenAllachie Distillery’s impressive stocks exceeding 50,000 casks across 16 on-site warehouses. Walker celebrated his 50-year tenure in the Scotch industry in 2022, marking the occasion with the release of a limited edition series of GlenAllachie single malts: The Past, Present & Future Series. The brand recently unveiled its new visitor attraction, including a bar and tasting lounge, which is aa £600,000 (US$763,543) upgrade to its visitor centre first opened to the public in April 2019.

Turncoat Distillery appoints head distiller

Melita Kiely — Tue, 11 Jul 2023 09:46:32 +0000

English spirits producer Turncoat Distillery has welcomed Harrison Owen-Jones as its new head distiller.

Turncoat Distillery, located in Liverpool in the UK, creates Cascade Gin. Owen-Jones has previously worked at Liverpool Gin Distillery, and has also spent time working for the Cambridge Distillery. He said: “I’m thrilled to join the talented team at Turncoat. It’s been a rocky 12 months for the brand and I’m super excited to help move the brand and products forward. “There are some great gins in the portfolio and we have some really innovative products on the horizon.” In December 2022, Turncoat Distillery was due to close for good after six years of operation. The distillery started out in a garage, but grew to more than 40 employees and an annual turnover of almost £1 million (US$1.2m). However, in February this year, entrepreneur Edward Ridding bought the distillery and saved it from closure. Ridding commented on Owen-Jones’ appointment: “Harrison brings a wealth of experience and creativity to the team that is already helping to move the brand forward to deliver exceptional products. “In the short time he’s been with us, he’s already increased productivity and made improvements to our end product. With a new bottle design on the horizon, it’s an exciting time here at Turncoat.”